Bivo and the differences with Huel

Don’t you know what Complete Food is? In a nutshell, this is an innovative type of food, which aims to provide everything the body needs (to learn more

Among the complete foods that have spread very rapidly in Europe, there is certainly Huel. In this article we will talk about Huel and the aspects that differentiate Huel and Bivo, the complete Italian food.

Huel – which stands for human fuel – is the brand of a British company founded by Julian Hearn, a successful digital entrepreneur. Huel was among the very first companies to develop a Complete Food in Europe and is currently the European leader in this new sector.

Thanks also to an important investment that took place a year ago (almost 30 million euros:, Huel started investing in marketing also in our country, with a decidedly different budget than that of the small Bivo team. As a result of this activity, more and more frequently they ask us through social media or email to explain the differences between Bivo and Huel (beyond the fact that Bivo is Made in Italy while Huel is Made in UK).

Let’s make a premise: we are in favor of all sustainable and innovative foods, so we do not consider Huel “an enemy” or a competitor, but on the contrary a model to follow, while maintaining our Italian specificity.

We ourselves, before deciding to develop Bivo, once we had discovered the concept of Complete Food in the USA, we looked in Europe for products to use as consumers (see the brief history of how Complete Food is born and At first we used Huel, only to abandon it due to some features that did not satisfy us fully. It was also for this reason that we decided to develop Bivo, the first complete made in Italy food.

In particular, Huel had – and still has – at least some aspects that did not convince us.

The composition of Huel is characterized by the strong presence of sucralose, an artificial sweetener. Bivo instead bases its formula on natural ingredients and is free of sweeteners (and added sugars). Precisely for this reason the taste is very different between the two products: the taste of Bivo is much more tenuous and natural, the taste of Huel is much stronger and sweeter.

From the point of view of palatability, Huel is also much grainier and has always seemed difficult to dissolve. Bivo is more uniform, with a consistency similar to a milkshake.

However, the biggest difference concerns the nutritional aspect. Both products are nutritionally complete (hence the name Complete Food of the rest) thanks to the presence of all macronutrients (carbohydrates, fiber, lipids and proteins) and all micronutrients (vitamins and mineral salts). Both products contain omega 3 and omega 6. Both, despite being vegans, have a complete amino acid profile, with the presence of all 8 essential amino acids. But Huel uses an unbalanced, decidedly high-protein formula, while Bivo’s formulation is balanced according to the nutritional proportions of the Mediterranean Diet.

There are various scientific foundations that indicate the superiority of a diet based on the Mediterranean Diet (see in this regard the European guidelines, here:, and at the same time underline that they pay attention to the excess intake and without any justification of a high-protein regime. On this point Dr. Salgarelli, Bivo nutritionist, had written an article to which we refer:

A final difference is more philosophical: we at Bivo have always advised our customers to have a diet as varied as possible. We recommend Bivo on occasions when you have little time and want to eat in a healthy and balanced way, without sacrificing taste. But we think that when you have time to eat good traditional food, perhaps with friends, it’s worth doing it. Huel has a different approach, perhaps dictated by the differences in English food culture, and recommends his own product as a complete substitute for a person’s diet, a human fuel.

Clear the differences between Bivo and Huel? If you still have doubts or simple curiosity, write to us at and we will be happy to answer you!